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Dancing Across the Globe

This is a long article, but here’s the gist: A man, Matt Harding, travels around the world. At each spot, he does a silly little dance, films the dance, and posts the video on his website (and on YouTube). The video gets more than 2 million plays. Stride Gum, a new brand, notices the buzz and sponsors part of Matt’s trip around the world, not interfering with Matt’s project, and inserting only two brief mentions in Matt’s final video. This is brilliant marketing.

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Comments (1)

That. Is. So. Cool.<p... (Below threshold)
Darby:

That. Is. So. Cool.

I'm so jealous.


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