Why use a video clip with ads on your site, when YouTube lets users bypass ads? You know, aside from the fact that it's illegal. Copyright infringements, and how they're dealt with by entertainment creators and their lawyers, will change the online video business. Google is smart to offer site owners the chance to make money from doing the "right" thing. But will it be enough?

Google has struck a deal to allow Web site owners to put video clips from Viacom, including “SpongeBob SquarePants” and MTV’s “Laguna Beach: The Real Orange County,” on their pages. The clips will be accompanied by advertising, with Viacom, Google and the site owners dividing the ad revenue.

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